We didn't know what we wanted except that we wanted to get rid of our dropped ceiling with fluorescent tubes behind it. The people at Panet Lighting were (all of them) VERY helpful explaining several options that we could try including fixtures, bulbs, technology (LED vs Halogen vs compact fluorescents), even colour. Their prices were better than our electrician could get from his supplier and the brands were completely acceptable to him. They even gave me an unrequested discount! Sure there are lots of lighting stores in this neighborhood, but Panet Lighting is head and shoulders above their competition! And when I was looking for something that they didn't carry, they didn't hesitate to refer me to a place that did have it (altho it turns out that they didn't have it, yet).